Start Date:

May 16th, 2025 14:00

End Date:

3:30pm, 16th May 2025

Location:

IDEA Spaces , Av. Defensores de Chaves, 4 1000-117 Lisboa, Portugal

Country:

Portugal

Map: https://maps.app.goo.gl/wDhuJWWoxkWkBqLYA

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We were delighted to invite our members to join us to our new "Advertising, Branding, and Communication" Workshop with IPBN member Shane Moran, Brand Architect! The interactive course took place in Lisbon on Friday May 16 from 14h00 to 15h30 at the IDEA Spaces who are IPBN members. 

Advertising, Branding, and Communication is a simple framework to help business owners clarify their message and positioning. Shane guided the participants through the following key points and gave practical application examples based on member needs.

• Advertising is about who they’re talking to and how they reach them.
• Branding is the reason people should care, bridging the gap between communication and business goals.
• Communication is how a business shows up in the world—without a strong internal culture, external messaging falls flat.

The intersection of these three is where the big idea lives, and that’s what we’ll explore in a conversational, workshop-style setting.

We thank again Shane for sharing his expertise and all our guests for their presence and participation. In view of the feedback we received, we will be looking at organising more of this type of pratical workshop. 

The event was open to members and non members and was free of charge

Booking Closed