Start Date:
3:00pm, 22nd July 2026End Date:
4:30pm, 22nd July 2026Location:
UAlg TEC Campus , Estr. da Penha, 8005-139 Faro, Online - Access from AnywhereCountry:
Online - Access from AnywhereMap: https://maps.app.goo.gl/9FR7mUqAnTqQ23i46
If AI Doesn't Recommend You, Who Will?
Flow Productions hosted a live panel discussion exploring why some businesses are being recommended by AI while others are disappearing from the buying journey.
The Ireland Portugal Business network was delighted to partner with IPBN member Flow Productions and invited all its members for a very special event entitled "If AI Doesn't Recommend You, Who Will?" on 22 July at UAlg TEC Campus, bringing together business leaders to discuss one of the biggest shifts in digital marketing: the rise of AI-powered search. Click here to view the presentation.
The event examined how technologies such as ChatGPT, Gemini and Google AI Overviews are changing the way customers find, compare and choose businesses, and what organisations can do to remain visible in this new search landscape.
As artificial intelligence rapidly changes how people search for information, compare suppliers and make purchasing decisions, businesses face a new challenge: remaining visible in a world where search is no longer limited to Google.
Taking place at UAlg TEC Campus, with both in-person and online attendance available, the event explored how platforms such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews are influencing the way customers discover and evaluate businesses.
"Businesses have spent years optimising their websites for search engines. Today, they're also being evaluated by AI systems that decide which companies to reference, recommend and surface in response to users' questions. This represents a fundamental shift in digital discovery, and many organisations aren't aware it's already happening," said the Flow Productions team.
Rather than focusing solely on traditional Search Engine Optimisation (SEO), the discussion introduced attendees to the emerging disciplines of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), explaining how websites can be structured to improve visibility across both conventional search engines and AI-powered platforms. The session was aimed at:
Rather than a traditional presentation, the event took the form of an interactive panel discussion, bringing together specialists from Flow Productions to explore one of the biggest shifts in digital marketing. Attendees were encouraged to ask questions, contribute to the discussion and take part in an open conversation throughout the session.
The panel brought together specialists from Flow Productions with expertise in artificial intelligence, web development and digital marketing to discuss one of the biggest shifts in digital discovery.
The discussion was hosted and moderated by Jessica Costa, Executive Director of Algarve STP.
Speakers included IPBN Members :
Attendees had the opportunity to take part in an open discussion, ask questions and see practical examples of how AI evaluates websites and selects the businesses it recommends.
Topics included:
The event concluded with a networking coffee session, providing attendees with the opportunity to continue discussions with the speakers and fellow business leaders.
Attendance was free, but registration was required.
Format: Hybrid (In-person and Online)
UPDATE: Flow Productions are opening a number of individual sessions to discuss the specific AEO and GEO challenges affecting your website.
During the clinic, Flow Productions will: review your website’s current position, identify what needs to be improved, define the main priorities, and outline a strategic roadmap to prepare your website for the AI era.
These sessions are completely free and come with no obligation.
| The IPBN is supported by the Department of Foreign Affairs and Trade of Ireland under the ESP Grant programme |
