Start Date:

9:00am, 22nd October 2026

End Date:

1:00pm, 22nd October 2026

Location:

WELL Vale do Lobo, Praça Vale do Lobo, 8135-034 Almancil,, Algarve, Portugal

Country:

Portugal

Map: https://maps.app.goo.gl/oAvZ9kQdhuysFw2C6

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The Ireland Portugal Business Network (IPBN) is delighted to announce the 5th edition of its annual Tourism Conference, taking place on Thursday, October 22nd at WELL Vale do Lobo, from 9h to 13h, followed by a light lunch and networking.

This year’s conference will be bringing together industry leaders, entrepreneurs, and experts from Ireland and Portugal to explore some of the most significant opportunities and challenges facing the sector.

The conference will examine how innovation is changing tourism across three key areas:

• Tourism and AI; local experiences. Artificial intelligence is rapidly transforming the tourism industry, from personalised travel planning and intelligent conversational assistants to back-end hospitality operations, predictive maintenance and data-driven resource management.
• Gastronomy, and the preservation of agriculture and land. The conversation will explore how quality-assured local products can reach consumers while supporting the producers, communities, and landscapes behind them, with perspectives from both Ireland and Portugal.
• Sustainability across Sport and Leisure. The third panel will examine the relationship between sustainability, sport and leisure, exploring how businesses and destinations can balance environmental protection, social inclusion and economic viability.

The conference will open with keynote perspectives from leading voices in the Algarve.

The conference will bring together IPBN members, Executive Partners, tourism and hospitality professionals, entrepreneurs and key industry stakeholders for a morning of discussion, followed by networking over a light lunch.

Stay tuned for further announcements. The full programme with the guest speakers will be announced shortly.

In the meantime, you can already register to the conference here.

REGISTER TODAY

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