
The Ireland Portugal Business Network held its 2nd edition Innovation Conference in Dublin at the Guinness Enterprise Centre (GEC) on Tuesday, June 17, from 9h to 13h and focused squarely on AI.
The conference featured a series of practical case studies from different sectors, bridging the gap between theory and practice and showcasing how AI had the potential to transform businesses. Two captivating panel conversations took place—one on implementing a robust AI Governance Management System, and another on trends and opportunities for investment in AI startups—with experts from both countries brought together for all those interested in learning how AI could transform their business.
It served as a comprehensive introduction to transforming businesses using AI, particularly for those considering or just beginning their journey. Attendees gained valuable insights, essential information, and key contacts, along with the opportunity to learn from experts from both countries who were already extensively using AI.
We were delighted to count on the presence of the Chair of the IPBN and its Board members, as well as representatives from Spain and Portugal of IPBN partner Enterprise Ireland. A special thank you was extended to our Executive Partners for their constant support and to our sponsors who made this conference possible.
Thank you once again to the Guinness Enterprise Centre and its Director Niamh Collins for hosting our conference a second time, and to all our sponsors, IPBN Executive Partner Ardanis and Brookes Property Group, IPBN Members VMotion IT Solutions and Daylight and Multi Award Winning Marina Vilamoura for their support.
And you can watch here the video of the confernece. Thank you to our Media Production Partner RXL Studio.
The conference was open to members and non members.
Programme
0830 Registration and Welcome coffee
0915 Welcome statements - Geoffrey Graham, Chair of the IPBN Board & Niamh Collins, GEC Director
0925 Keynote statements – IPBN Executive Partner Martin Duffy, Head of GenAI at PwC Ireland & IPBN member Lee Bristow, Human AI Alliance Author, advocating a Safe, Ethical, and Transparent AI
0945 Panel 1 – About new EU regulations. AI legislation. – Framework for SMEs. Tools to go through being compliant.
- Agatha Bulha, Lawyer at José Bulha International Law Office from Faro & Representative to the Council of Europe (European Young Bar Association)
- Stephanie Prenderville, Founder SP Consulting. Stephanie helps CEOs with AI planning.
- Moderated by IPBN member Lee Bristow
1015 Panel 2 – AI Case Study 1 & 2 – Sustainability & Data Analysis
- About “Decarbonising Business: AI Solutions for Net-Zero Goals” with IPBN member Liliana Domingues
- Impacting Sales with Killian O'Neill, Chief Data Strategist, at Clear Strategy, IPBN Member & winner of this year's IPBN Business Success Award
- Introduced by JC Durbin, Head of Innovation and AI at IPBN Executive Partner, Ardanis
1100 Sponsors introduction – 3min Pitch each
1115 Coffee Break
1145 Panel 3 – How to start with AI & Investment opportunities for Start ups in AI
- Sam Marchetti, IPBN member & Founder ConsortiaCo about LEO Grants
- Mark Kelly, AI Leader | Chief Customer Officer at Alldus | Founder of AI Ireland | Author & Keynote Speaker on AI Innovation
- Moderated by Carlos Justino. IPBN Member, Algarve TEC Hub, AI Adoption & Strategic Growth Advisor
- Panel 4 – Case Studies 3 & 4
- Philippe Brodeur, IPBN member & CEO & Founder at Overcast HQ | AI and data-driven video cloud workflows
- Barry Flynn, IPBN member & Managing Director at IN2 Engineering Design Partnership
- Introduced by Martin Duffy. Head of GenAI, PwC Ireland
1300 Networking with light lunch
1400 End
Book your place
17th June 2025
Anyone purchasing IPBN Member Tickets must have valid IPBN Membership on the day of the event. To purchase membership go to Join us. To check your membership status contact arnold.delville@ireland-portugal.com.


























































