Start Date:

September 19th, 2025 10:00

End Date:

11:00am, 19th September 2025

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Available Online, Access from Anywhere, Access from Anywhere

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We run a compelling and practical online Masterclass with IPBN member Carlos Justino, an expert in AI-driven business strategy and digital transformation on Friday, September 19 from 10h to 11h. In this one-hour session entitled "Smart Growth on Social Media: Strategies, Trends and AI-Powered Automation," Carlos guided us through the evolving social media landscape, sharing actionable insights on how businesses—especially SMEs—can move beyond outdated tactics to achieve smarter, more sustainable growth.

Whether you're B2B or B2C, building brand awareness or trying to convert customers, this Masterclass helped understand how to harness AI tools, strategy, and storytelling to drive results without draining your team’s time or creativity. You can listent to the Master Class on the IPBN Spotlight channel here. 

What we learnt:

• What works now on social media: Discover which platforms matter most in 2025—and why many brands are still missing the mark with organic content.

• Why authenticity beats automation alone: Learn the cost of producing generic content, and how to develop brand-specific voices for each platform.

• AI’s real role in content creation: Explore practical ways AI can support your team today, and what it still can’t do.

• How to create content that connects: Get the anatomy of a high-performing post—and how to adapt it across LinkedIn, Instagram, Facebook and X.

• The top mistake SMEs make: Understand the downsides of the DIY approach and why traditional outsourcing often leads to frustration.

• The productivity vs. performance gap: See why scheduling isn’t enough, and how a brand’s unique knowledge base drives smarter results.

• Where smart automation comes in: Learn how to combine AI, brand knowledge and best practices to consistently generate quality content.

Live Demo: Carlos also showcased how Witfy, an AI-powered content engine, creates personalised, high-performing posts with zero friction using a Virtual Brain and Knowledge Base tailored to your brand.

This session was tailored for entrepreneurs, marketers, founders, and anyone looking to simplify and enhance their digital content strategy using the latest technology and best practices.There was tiime for Q&A

The event was open to members and non members and free of charge

Booking Closed