How the IPBN's Video Strategy Elevated its Presence, Thanks to RXL Studio

How the IPBN's Video Strategy Elevated its Presence, Thanks to RXL Studio

The Ireland Portugal Business Network (IPBN) has recently experienced a notable increase in visibility and engagement, driven in large part by a refreshed approach to event video content.

Central to this transformation is the network’s partnership with José Nunes and his team at RXL Studio, based in Coimbra. Known for their award-winning corporate and promotional work, RXL Studio has brought a new level of storytelling and professionalism to the way IPBN presents its events.

Elevating the IPBN Story

In just a few short months, RXL Studio has delivered three exceptional highlight videos, each around four to five minutes long, capturing the energy and purpose of IPBN’s flagship events:

  • The Business Awards at the Embassy in Lisbon, January 2025

    The Sustainability Conference in Lisbon, March 2025 (St. Patrick’s Day)

    The Innovation Conference in Dublin at the GEC, June 2025

    Each video manages to encapsulate the unique atmosphere, spirit, and professional expertise present at these gatherings. From capturing real-time networking moments to spotlighting key takeaways from panels and speakers, the work has significantly elevated the way IPBN communicates its mission to members and prospective collaborators.

    RXL Studio’s Signature Touch

    Founded by José Nunes, RXL Studio combines deep technical skill with a flair for narrative storytelling. José’s background is both broad and innovative—he is an experienced drone consultant and engineer with a strong marketing acumen. He has also founded ventures like Sleeklab and Brains Are Nuts, applying emerging tech to media and production in inventive ways.

    Under his leadership, the RXL Studio team has worked with local governments, corporate brands, and global clients, earning accolades such as the 17th Art & Tur International Tourism Award for their film "Coimbra, the right place…". Their ability to marry cinematic visuals with purposeful messaging made them a natural fit for IPBN’s evolving communications strategy.

    Transformative Impact

    When compared to previous video content, these new productions stand out in clarity, quality, and resonance. They not only showcase the events themselves but also reflect the connections, thought leadership, and collaborative energy that define the IPBN community.

    The videos now serve as cornerstone content on IPBN’s YouTube channel and social platforms, greatly contributing to the network’s online identity and increasing engagement among members and international stakeholders.

    A Thank You and a Strong Endorsement

    IPBN extends sincere thanks to José Nunes and the RXL Studio team for their remarkable partnership. Their contributions have helped us amplify our mission and share the value of our events with broader audiences. The level of quality and understanding they bring to each project is second to none.

    We couldn’t recommend them more highly.

    This is just the beginning. IPBN looks forward to continued collaboration with RXL Studio, not only in capturing future events but also in exploring new ways to visually tell the stories of its members, partnerships, and ongoing initiatives.

    Through video, we are finding new ways to connect, engage, and grow. And thanks to RXL Studio, we’re doing it with clarity, creativity, and impact.

    Read this spotlight article with José Nunes here and click here to listen to a podcast we did with José about media production!

Executive Partners

Vellozo Ferreira e Associados
Brookes Property Group
Skanstec Engineering Limited
PwC Portugal
Ardanis technologies
TaxLIbris
Konceptness, Business & Industry Solutions